EXCLUSIVE: After pausing acquisitions for 18 months, the Dutch agency leans on its 200-partner ownership model to prioritise client value over headline growth metrics.
LATEST
Beyond International Women’s Day: From campaigns to boardroom change
THE BIG QUESTION: Professionals argue gender inclusion must shift from symbolic messaging to structural change, by shaping hiring, leadership pipelines and product decisions across organisations.
Women have been giving for years. Where is the gain?
IWD 2026: For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.
WPP Media agencies shift to pitching together
Agency brands EssenceMediacom, Mindshare and Wavemaker are appearing less frequently on pitch lists.
India could pen the global IC playbook
According to a new report, the pressures shaping internal communication practice in India today will likely emerge as challenges in other markets globally over the next 16-18 months.
The World Cup is already here and it's bigger than the Olympics
For brands chasing real cultural gravity, the question isn't which event to sponsor. It's whether you understand where the energy actually lives.
Holi ads swap ritual for spectacle
From moving pichkaris to AI-led films and creator-driven street activations, brands reframed the festival of colours with inventive, experience-first storytelling.
WPP cuts bonus pool in half amid shift to ‘single-company model’
Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.
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