Global brand ambassador chills out in stretch denim in new ads.
Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?
Roger Federer's move to Uniqlo is akin to moving from Michelin-star gourmet to fast food. But has the champion been astute off-the-court, as he is on it?
The tennis legend's decision to dump Nike for Uniqlo raised eyebrows at Wimbledon last week, but will customers follow the player to the brand? Richard Payne, the director of Sports Marketing Surveys, investigates.
Some tweets that caught our attention this week
The film conceptualised by W+K Portland to congratulate Roger Federer stands out
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