roger federer

Feb 06, 2019

Roger Federer talks comfort in Uniqlo campaign

Global brand ambassador chills out in stretch denim in new ads.

Aug 02, 2018

Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?

Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?

Jul 24, 2018

Blog: Mercenary or strategist? Federer's choice of Uniqlo over Nike

Roger Federer's move to Uniqlo is akin to moving from Michelin-star gourmet to fast food. But has the champion been astute off-the-court, as he is on it?

Jul 09, 2018

Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity

The tennis legend's decision to dump Nike for Uniqlo raised eyebrows at Wimbledon last week, but will customers follow the player to the brand? Richard Payne, the director of Sports Marketing Surveys, investigates.

Jul 05, 2018

T.O.M. Tweets

Some tweets that caught our attention this week