roger federer
Roger Federer talks comfort in Uniqlo campaign
Global brand ambassador chills out in stretch denim in new ads.
Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?
Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?
Blog: Mercenary or strategist? Federer's choice of Uniqlo over Nike
Roger Federer's move to Uniqlo is akin to moving from Michelin-star gourmet to fast food. But has the champion been astute off-the-court, as he is on it?
Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity
The tennis legend's decision to dump Nike for Uniqlo raised eyebrows at Wimbledon last week, but will customers follow the player to the brand? Richard Payne, the director of Sports Marketing Surveys, investigates.
Pick of the Week: Nike
The film conceptualised by W+K Portland to congratulate Roger Federer stands out
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