The vice chairman and global chief strategy officer of R/GA speaks about how his agency has transformed for growth
Actually, he doesn't. But 'deepfake' voice tech makes it look like he does in this anti-malaria campaign by R/GA London.
The company's US president, Sean Lyons, takes the reins. Greenberg will remain active at the company through to 2020.
Publicis Group chairman and CEO, Arthur Sadoun, said that he had been courting Law for eight months
The IPG Mediabrands agency takes over from Dentsu Aegis Network’s Carat in Europe and Asia and Publicis Groupe’s Starcom in the US.
While technology may be cool, marketing's future lies in a return to the basics of persuasion and promotion, co-founder of Bartle Bogle Hegarty, Sir John Hegarty told Web Summit.
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