Yahoo has launched a global review of its traditional and digital media account currently split between WPP Group's Mindshare and Neo@Ogilvy.It is said that both incumbent agencies have been invited to defend their agency-of-record status but no contenders have yet been confirmed.In Asia, the online giant works with Dentsu, Grey, G2, Isobar, Mindshare, OMD and PHD. According to Media's Top 1000 brands report, the media account is worth US$14 million in ad spend.
Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its impact on the industry, even going as far as comparing Apple to Italy.
The year's most anticipated boy-toy was unveiled by a scrawny man dressed in a uniform of blue jeans and a black polo neck tee. Steve Jobs hogged the limelight, holding in his hand, the Apple iPad. The Cupertino-based company's take on a tablet computer has been the subject for intense speculation and prediction since 2008 and the iPad is surprisingly close to the putative impressions drawn up by tech experts. That is perhaps one of the reasons why it doesn't shock like the original iPhone did in 2007.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins