May 07, 2024

Over 50% of retention marketers are integral to marketing teams: WebEngage report

The study revealed that 39.6% of respondents consider data analytics essential for success in retention marketing careers.

Jul 13, 2022

10% lift in purchase intent through CTV campaigns: Report

In partnership with MiQ and Samsung Ads, along with Kantar as its research partner, the report highlights the efficacy of a brand on connected TV

Mar 25, 2022

Indian sports sponsorship crosses Rs 9,500 crores in 2021: GroupM ESP

Cricket retained its position as the most popular sport, accounting for 94% of the total sports adex

Mar 25, 2021

Efficiency and emotion most important factors in good customer experience: Havas study

The study is based on consumer attitudes towards CX as a practice by brands and surveyed 28,000 consumers across five markets

Mar 19, 2021

Ad volumes for January to February 2021 highest since 2017: BARC Report

Report says FMCG, e-commerce categories grew by 36% and 21% respectively compared to the same period in 2020

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