Mar 25, 2021

Efficiency and emotion most important factors in good customer experience: Havas study

The study is based on consumer attitudes towards CX as a practice by brands and surveyed 28,000 consumers across five markets

Mar 19, 2021

Ad volumes for January to February 2021 highest since 2017: BARC Report

Report says FMCG, e-commerce categories grew by 36% and 21% respectively compared to the same period in 2020

Feb 25, 2021

63% Indians want to watch ads in exchange for free content: Report

17 markets including India, Mexico, Spain and Poland favoured this concept, according to YouGov's global media report 

Jun 09, 2016

PwC on M&E: ‘Share of digital to traditional will move towards the global model’

Digital infra will take time to mature, says outlook; publishing, cinema, TV will continue to grow, M&E predicted to cross 2.6 lakh cr by 2020

Mar 03, 2016

Campaign View: Welcome back McCann, to Indian ad creatives' only industry party

The most awarded from the country at creative awards globally, are in the reckoning at Creative Abbys 2016