report

May 23, 2025

Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

Mar 28, 2025

India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study

Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.

Feb 14, 2025

Indian singles prioritise compatibility over tradition: Study

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

Nov 14, 2024

Gen Alpha drives household decisions as online video viewing soars by 60%: Report

Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar Kidscan Report finds.

Sep 27, 2024

Grammarly tops digital and TV ads in H1: TAM report

Digital ads grow by 8% during H1-2024, as per the report.