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1,447% of product conversations stem from the creator economy: Tonic Worldwide report
54% of product searches take place on Amazon
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Efficiency and emotion most important factors in good customer experience: Havas study
The study is based on consumer attitudes towards CX as a practice by brands and surveyed 28,000 consumers across five markets
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Ad volumes for January to February 2021 highest since 2017: BARC Report
Report says FMCG, e-commerce categories grew by 36% and 21% respectively compared to the same period in 2020
63% Indians want to watch ads in exchange for free content: Report
17 markets including India, Mexico, Spain and Poland favoured this concept, according to YouGov's global media report
PwC on M&E: ‘Share of digital to traditional will move towards the global model’
Digital infra will take time to mature, says outlook; publishing, cinema, TV will continue to grow, M&E predicted to cross 2.6 lakh cr by 2020
Campaign View: Welcome back McCann, to Indian ad creatives' only industry party
The most awarded from the country at creative awards globally, are in the reckoning at Creative Abbys 2016
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