reliance
Weekend Watch: AJIO.COM, #NotWhatIWear
Watch the film made by Phantom Ideas, Bangalore, here
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 17 September to 21 September.
‘Brands need consistency around the world’
As Asia competes with the developed markets, the Economist Intelligence Unit assesses the state of Asian Brands and highlights possible routes to success, based on learnings from more mature brands. Campaign India’s Jagadeesh Krishnamurthy distils the EIU study in a simple double-spread for our readers
Reliance Broadcast Network, CBS Studios International announce JV
Reliance Broadcast Network and CBS Studios International have tied up to form an equally owned joint venture, which will see the creation of three new television channels allowing for programming rights in India. The new joint venture company is called BIG CBS Networks Pvt. Ltd. The channels that will be launched as a part of this JV will be English entertainment channels, customised for Indian viewers. The launch for these channels is expected to be during the fourth quarter of 2010.
Scam-free awards more respected by losers
One knows that a category has matured when a credible body institutes an award for excellence in the category – and aspirants queue up to enter and win honours.In some instances, the category has been mature for quite some time, but there is no credible body that the aspirants trust to bestow the award.Close to home, PrintWeek India, just a year old, had established enough credibility to institute the first PrintWeek India Awards.
Reliance's new TVC pushes digital experience
Reliance's DTH service, BIG TV, has recently rolled out its new TV campaign. Conceptualised by Leo Burnett, the communication aims to showcase the bigness of BIG TV's 200+ channel experience. Commenting about the task at hand, Ujjwal Kabra, copywriter, Leo Burnett said, "We needed to advertise the fact that today, Reliance BIG TV offers over 200 channels, giving its customers the maximum choice of top class entertainment, more channels, more features and more variety than they can ever ask for." Watch the TVC here:
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