relationship
Agencies, read the room: Clients want more than ideas
The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.
‘CCOs must act as chief culture officers’ – Lulu Raghavan, Landor
Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's role, and brand-agency relationship, to name a few.
Duroflex redefines love and comfort for modern couples
This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.
Blog: The old order changeth; Horlicks leaves JWT
An eighty-year-old client agency relationship ended last weekend with Horlicks leaving JWT. Our columnist looks back at the golden days
Valentine's Day: Are you in a relationship?
This Valentine's Day, Campaign India launches a special series that will focus on Client-Agency relationships
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