relations
The PR partnership paradox
When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome: fragmented messaging, poor performance, and lost opportunities.
Wizikey unveils AI-powered social media monitoring tool
A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.
Green PR: Turning pollution into progress, one story at a time
Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through impactful storytelling.
Emotional intelligence: Your ticket to high-impact PR
The founder of Madchatter Brand Solutions explains how this acumen empowers PR leaders with effective communication and crisis management capabilities.
Navigating PR in healthcare: Balancing regulation, transparency, and trust
Pepper Communications' executive director says healthcare PR is a tough gig, balancing tricky regulations, transparency, and trust to communicate effectively with stakeholders.
Busting greenwashing: The key is transparency in communications
In a world wary of false advertising about green initiatives, brands must prioritise genuine, transparent sustainability actions to build trust and avoid backlash.
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