relations

4 days ago

The PR partnership paradox

When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome: fragmented messaging, poor performance, and lost opportunities.

Mar 13, 2025

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

Dec 02, 2024

Green PR: Turning pollution into progress, one story at a time

Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through impactful storytelling.

Sep 19, 2024

Emotional intelligence: Your ticket to high-impact PR

The founder of Madchatter Brand Solutions explains how this acumen empowers PR leaders with effective communication and crisis management capabilities.

Aug 29, 2024

Navigating PR in healthcare: Balancing regulation, transparency, and trust

Pepper Communications' executive director says healthcare PR is a tough gig, balancing tricky regulations, transparency, and trust to communicate effectively with stakeholders.

Aug 09, 2024

Busting greenwashing: The key is transparency in communications

In a world wary of false advertising about green initiatives, brands must prioritise genuine, transparent sustainability actions to build trust and avoid backlash.