regional languages
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India 2030: Middle class majority to fuel shift to experience-led spending
Due to AI’s bias against regional languages, a huge percentage of targeting does not reach the true aspirational audiences in India, a Folk Frequency report found.
Pokémon firms up five-year marketing plan for India; to invest INR 125 crore
The Japanese gaming and animation company is seeking agency partners to spread its brand awareness in India.
Campaign roundup: Week of 14 Oct
The latest ad films and campaigns from Phoenix Mall, Aprilia India, Signify, Ixigo, Archies, Inorbit Malls, Oswaal Books, Pepperfry, Parle-G, J Hampstead, Hyundai Motor India, Third Wave Coffee, BluSmart, Miraggio, Amazon Pay, LoveChild , Plum, Britannia, McCain, PUMA India, Ochre Spirits, Skin Beyond Borders, Godrej Magic, CARS24, Gowardhan Sweets, Royal Challenge, Lifestyle Stores, Meesho, atlys, Lubi Industries, Panasonic, YÊU, BlueStone, Himalaya Wellness, Meta, Go Digit Life Insurance Limited, The House of Abhinandan Lodha, Ghodawat Consumer Limited, Mahindra Logistics Limited, YÊU, Lloyd, Marico, MasterChow, DS Group, JSW MG Motor India, Godrej Interio, and more in our weekly news roundup.
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