rcs

RCS muscles into India’s messaging game: Agencies can’t sit this out
Apr 30, 2025
Vinita Bhatia

RCS muscles into India’s messaging game: Agencies can’t sit this out

With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy must catch up.

Apple and Google’s RCS deal: A messaging shake-up for marketers?
Mar 21, 2025
Nagesh Joshi

Apple and Google’s RCS deal: A messaging shake-up for marketers?

SOUNDING BOARD: As Apple and Google discuss a potential partnership for RCS, Campaign probes how it could impact business communications on messaging platforms in India.

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