ray ban

Feb 26, 2025

Why more celebrities are taking the creative reins at luxury brands

As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.

Feb 17, 2012

Q&A: Avantgarde India's Isabelle-Jasmin Roth

Avantgarde, the Munich-based communications agency specialising in experiential marketing, recently set up shop in New Delhi