LATEST

AI and short dramas become new growth engines

According to a Mintegral report, utilities (driven by AI-focused apps) and entertainment were the two largest genres by download volume in 2025.

Chirag Sangai launches a Simple agency

The new integrated shop under Loggerheads Group opens with multiple mandates and a focus on streamlined brand communication.

HGS Interactive wins Rallis India social mandate

The agri-input major consolidates its digital outreach as it looks to deepen engagement with farmers and stakeholders.

PHD consolidates Menarini Asia-Pacific regional media mandate

Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.

Accenture Song links staff promotions to AI use

Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.

Beers, burgers and boundary hits

Through immersive hospitality and fan-led experiences, Budweiser 0.0 is redefining what modern sports marketing looks like when fans take centre stage.

AI adoption runs on confidence, not code: Jaspreet Bindra

AI&Beyond’s co-founder outlines how Yuva.ai shifts AI training from certificates to demonstrable work, tied to briefs, metrics and accountability.

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LATEST WORK

Flipkart’s Choreday: Romance meets the cleaning...

The campaign reframes Valentine’s romance through shared household labour, blending...

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THE WORK

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