radio advertising

Sep 21, 2015

FM radio phase III: What it could mean for advertisers

Radio could grow 20 to 25 pc with new frequencies, but high license cost in some cases may necessitate price increase, say industry watchers

Jul 08, 2013

Mirchi Kaan Awards 2013: O&M is Agency of the Year; Perfetti Client of the Year

Leo Burnett has one Gold among 12 metals; Three Golds among McCann’s six

Oct 01, 2012

BigRock takes Savitri bai to radio through latest campaign

Listen to the radio spot created by Ideas@work

Dec 30, 2011

“We live in a visual world where everything we see has been thought about while everything we hear is not” – Tony Hertz

Tony Hertz, owner and creative director, Hertz Radio, was in the country last month. Here is an excerpt from an interaction with him on the sound of brands and the future of radio advertising

May 14, 2010

Tony Hertz, Creativeland Asia collaborate on Hippo's radio spots

Parle Agro’s snack product Hippo, following its first TV campaign in February, has rolled out its maiden radio campaign which builds on its positioning of 'Fight Hunger, Fight Evil'.

May 21, 2008

Radio City pushes 'melody' brand promise

Radio City 91.1FM has launched a new campaign, titled 'Baaki Shor Machaayein, Radio City Music Sunaaye' to reinforce its positioning of  "a channel that plays melodious music.