radio advertising
Radio ad volumes see a boost of 72% in H1 2023 over 2021: TAM report
LIC of India topped the list of advertisers in Jan-Jun’23, followed by Maruti Suzuki India
Cricket fever on the airwaves: ICC World Cup 2023 and its resonance in radio advertising
Experts share their game plan for the ongoing ICC Men's World Cup and how brands are increasingly looking to leverage radio advertising's reach and effectiveness, thereby contributing to the anticipated increase in AdEx for this quarter
FM radio phase III: What it could mean for advertisers
Radio could grow 20 to 25 pc with new frequencies, but high license cost in some cases may necessitate price increase, say industry watchers
Mirchi Kaan Awards 2013: O&M is Agency of the Year; Perfetti Client of the Year
Leo Burnett has one Gold among 12 metals; Three Golds among McCann’s six
BigRock takes Savitri bai to radio through latest campaign
Listen to the radio spot created by Ideas@work
“We live in a visual world where everything we see has been thought about while everything we hear is not” – Tony Hertz
Tony Hertz, owner and creative director, Hertz Radio, was in the country last month. Here is an excerpt from an interaction with him on the sound of brands and the future of radio advertising
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