Radio could grow 20 to 25 pc with new frequencies, but high license cost in some cases may necessitate price increase, say industry watchers
Leo Burnett has one Gold among 12 metals; Three Golds among McCann’s six
Listen to the radio spot created by Ideas@work
“We live in a visual world where everything we see has been thought about while everything we hear is not” – Tony Hertz
Tony Hertz, owner and creative director, Hertz Radio, was in the country last month. Here is an excerpt from an interaction with him on the sound of brands and the future of radio advertising
Parle Agro’s snack product Hippo, following its first TV campaign in February, has rolled out its maiden radio campaign which builds on its positioning of 'Fight Hunger, Fight Evil'.
Radio City 91.1FM has launched a new campaign, titled 'Baaki Shor Machaayein, Radio City Music Sunaaye' to reinforce its positioning of "a channel that plays melodious music.
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