The CEO said clients and investors have fresh appreciation for value of agencies, and he also discussed why his family has taken majority control of French agency group.
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Cannes proved everyone's getting on the experiential train. Not everyone should be driving it.
Brands don't need more experiences; they need better ones.
WPP expected to cut hundreds of jobs this year
Job cuts are part of CEO Cindy Rose's Elevate28 strategy.
Budget isn’t king: Raja Rajamannar on why he slashed his traditional ad spend by 70%
Shifting ad dollars to experiential helped carry Mastercard from 87th to 12th in the Kantar BrandZ rankings. Dubai chocolate makes the case, at the opposite end of the spectrum, that great marketing travels the world on a shoestring.
With mPulse’s launch, mFilterIt uses AI to shift from campaign automation to campaign orchestration
It can manage campaign briefing, planning, setup, approvals, optimisation, reporting and campaign launches within one connected operating environment.
Marketing's next big shift is already underway
George Manas, chief growth and solutions officer at Omnicom, explains why AI-driven discovery, connected capabilities and creative differentiation will define the next generation of marketing.
Reliance Broadcast bets on convergence with One Big World
It expands beyond radio, combining BIG FM, digital, news, DOOH and live experiences into an AI-powered media ecosystem aimed at advertisers seeking integrated reach.
Beyond cost centres: Why GCCs are investing in influence
As India's GCCs move up the value chain, a new course argues that communication, change management and employer branding are becoming strategic differentiators.
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