BBDO India, the youngest agency of BBDO Worldwide and the Omnicom group, has announced the launch of Proximity - to meet the integrated and interactive marketing needs of its rapidly expanding client base in India.The new division of BBDO India will be led by Ranjeev Vij, who returns to BBDO after a gap of eight months.Proximity India has been established to provide expert communication insights, ideas and creative marketing initiatives that are designed to change individual consumer behavior.
Something amazing happened outside the Taj, Mumbai last week on 26/11. Something personal, something collective. More than 300 onlookers joined me in chanting a single line. I did not know many of these people. But we were connected by a mantra, and a cause. We chanted non-stop for 3 hours!
Last morning, campaignindia.in carried a story on the Volkswagen launch innovation in The Times of India (see below).
With the recession having posted significant damages on consumer confidence around the world, BBDO India conducted a study Trading Up, Trading Down which looks at the ways in which brands can respond to marketing challenges post a recession. The study, which takes into account 15,000 consumers across 15 markets, shows a clear difference in sentiment between consumers in the west and those in Asia.
Quaker Oats, Pepsico India’s breakfast cereal arm, has embarked upon an integrated health drive campaign with the primary objective of creating awareness and educating consumers about heart health.
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