puthiya thalaimurai

New Gen Media looks to redefine Tamil GEC space with general ‘engagement’ channel
Jul 11, 2013
Judy Franko

New Gen Media looks to redefine Tamil GEC space with general ‘engagement’ channel

After Tamil news channel Puthiya Thalaimurai, the SRM Group-backed The New Generation Media Corp is gearing up to launch GEC ‘Puthu Yugam’. Q&A with CEO Shyam Kumar on the positioning, marketing plan - and competition.

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