Watch the new Hindi TVC conceptualised by Push Integrated here
The league involves teams from Mumbai, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and West Bengal, and will be telecast on eight channels of the Star network.
Hyderabad-based retailer plans to roll out eight showrooms in the city by March '13.
Ad spend pegged at Rs 5 to 6 crore; Maxus is the media agency
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