publishing
26% print-ad hike is a temporary Band-Aid
SOUNDING BOARD: Will the government’s proposed hike to print ad rates drastically change media mixes for marketers? The industry is divided.
Print gets a pay rise as ad rates to go up 26%
While the government’s first print-ad rate hike since 2019 signals relief for publishers, it forces agencies to rethink their media-mix maths amid digital’s dominance.
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Regional news: India’s advertising frontier goes hyperlocal
With over 146,000 publications across 200 languages, India’s news ecosystem offers brands contextual, hyperlocal storytelling at unmatched cultural scale.
India’s Cannes run slows to a solo shortlist
BBDO India’s lone nod for Ariel’s #ShareTheLoad caps a quieter Day 3, spotlighting the high bar for cause-driven creativity.
BBC splits its India operations
Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.
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