public
The PR partnership paradox
When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome: fragmented messaging, poor performance, and lost opportunities.
RK Swamy bets on strategy amid shrinking ad spends
India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global rivals, and client belt-tightening.
Wizikey unveils AI-powered social media monitoring tool
A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.
Kaizzen enters public affairs, makes a play in policy landscape
With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between businesses and policymakers through strategic advocacy.
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Protean eGov’s campaign presents a human touch to digital transformation
A digital-first campaign inspired by Pankaj Tripathi’s journey showcases Digital Public Infrastructure’s transformative impact on citizens’ lives.
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Identical Brains Studios eyes INR 20 crore IPO via NSE Emerge
The Mumbai-based visual effects company has secured in-principle approval from the NSE Emerge exchange for its public listing.
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