Awards were given out across 21 categories with Nielsen as the research partner. Campaign India was the digital partner
The first Indian edition of the Product of the Year awards took place in Mumbai on 17 January. Product of the Year is an independent survey on product innovation. The entry for the awards began in April last year. The entry was open for all FMCG products launched in India over the past 24 months. In an independent survey, AC Nielsen collated responses from the consumers through questionnaires across the country asking for their vote on the products selected by the POY jury.
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