procter gamble

Oct 07, 2019

P&G's Pritchard: 'Best way to deal with disruption is to disrupt'

The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.

Jun 20, 2019

Cannes Lions 2019: Ad agencies have raised game thanks to 'fixed and flow' - P&G CMO Pritchard

Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.

Mar 07, 2018

Marc Pritchard: I'd like creatives to account for three-quarters of agencies' resources

Marc Pritchard, the chief brand officer at P&G, has told Campaign he wants to see agencies employ fewer account managers and focus much more of their resources on creative talent.

Oct 04, 2012

P&G launches branded entertainment site for women

'Style Factor' aims to reach digitally savvy women in India, Indonesia, and the Philippines

Aug 29, 2012

P&G revealed as Spikes Asia Advertiser of the Year

Freddy Bharucha, chief marketing officer for Asia, will accept the award at the Spikes Asia award presentation on 18 September

Jul 05, 2012

Mike Fromowitz's Blog: Digital or Integration. And who could have imagined this?

In his blog for Campaign Asia-Pacific, Mike Fromowitz of Mantra Partners, offers his views on TBWA's new approach and P&G's liberation manifesto for creative people