The second half of 2020 saw a 12% increase in advertising volumes after an 18% dip in the first half
There was no multi-agency pitch involved
Chief brand officer discusses how Covid-19 and racism have disrupted the role of companies and brands
The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.
Marc Pritchard, the chief brand officer at P&G, has told Campaign he wants to see agencies employ fewer account managers and focus much more of their resources on creative talent.
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