The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.
Marc Pritchard, the chief brand officer at P&G, has told Campaign he wants to see agencies employ fewer account managers and focus much more of their resources on creative talent.
'Style Factor' aims to reach digitally savvy women in India, Indonesia, and the Philippines
Freddy Bharucha, chief marketing officer for Asia, will accept the award at the Spikes Asia award presentation on 18 September
In his blog for Campaign Asia-Pacific, Mike Fromowitz of Mantra Partners, offers his views on TBWA's new approach and P&G's liberation manifesto for creative people
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