There was no multi-agency pitch involved
Chief brand officer discusses how Covid-19 and racism have disrupted the role of companies and brands
The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.
Marc Pritchard, the chief brand officer at P&G, has told Campaign he wants to see agencies employ fewer account managers and focus much more of their resources on creative talent.
'Style Factor' aims to reach digitally savvy women in India, Indonesia, and the Philippines
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