procter gamble
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Zaid Al-Qassab is on a mission to change how ‘the outside world thinks of M&C Saatchi’
The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.
P&G's Marc Pritchard promises further belt-tightening in marketing and media
The chief brand officer of the consumer goods giant, P&G, said company would continue to drive efficiencies across agency fees, production costs and media spend.
Opinion: Seeing Mark Pritchard's views in a different light
Last year P&G's Mark Pritchard set the tone of the conversation at Cannes Lions with his call for transparency in digital media and raising the effectiveness of marketing. In the lead up to Cannes Lions 2018, relationship consultancy Aprais relooks at the statements and says that better organised clients get better results from their agencies
'When we do that, all boats will rise and life will be good’: Marc Pritchard, P&G
Addressing a select group in the IAA Cabana at Cannes Lions, the chief brand officer of consumer goods giant, Procter & Gamble lays down some ground rules for raising marketing effectiveness and renews his appeal for transparency in the digital media
Weekend Watch: Mr Clean, cleaner of your dreams
Watch the film conceptualised by Leo Burnett Canada here
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