The chief brand officer of the consumer goods giant, P&G, said company would continue to drive efficiencies across agency fees, production costs and media spend.
Last year P&G's Mark Pritchard set the tone of the conversation at Cannes Lions with his call for transparency in digital media and raising the effectiveness of marketing. In the lead up to Cannes Lions 2018, relationship consultancy Aprais relooks at the statements and says that better organised clients get better results from their agencies
Addressing a select group in the IAA Cabana at Cannes Lions, the chief brand officer of consumer goods giant, Procter & Gamble lays down some ground rules for raising marketing effectiveness and renews his appeal for transparency in the digital media
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