print media
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Regional news: India’s advertising frontier goes hyperlocal
With over 146,000 publications across 200 languages, India’s news ecosystem offers brands contextual, hyperlocal storytelling at unmatched cultural scale.
Auto sector led print ads with 15.2% share in 2024: TAM AdEx
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.
BFSI print ad volumes shoot up 37% in H1-2024: TAM report
Radio witnessed a drop in ad volumes, while digital posted 17% growth in this sector.
Edelman barometer sees trust in all media fall, except corporate channels
Trust in all news sources has fallen over the past decade, apart from media owned by businesses themselves, according to the latest global Trust Barometer from PR agency Edelman
IRS 2019 Updated: Magazine publishers keep calm and breathe easy
The print story continues to grow with total number of readers increasing from 40.7 to 42.5 crore over a period of 15 months
"Print media has to enhance its self confidence": IAA panel discussion
The IAA panel discussion during the launch of The Gutenberg Galaxy could give print media owners something to cheer
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