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My11Circle doubles down on data, distraction and the dugout
From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy gaming is evolving beyond celebrity ads and into performance-led marketing theatre.
Blog: Dream11's IPL title sponsorship makes for bad global optics
The author explains why he would rather see an 'Indian' company win the rights
Gionee gets smiles into KKR's locker room, unveils new brand identity
Watch the ad film conceptualised by Mullen Lintas here
BPL Adland Predictions: Gameweek 6
Aarish Matcheswalla, Gerard Jayaranjan, Juju Basu, Raahil Chopra, Raj Nair and Rahul Mathew go head-to-head to predict Barclays Premier League results
BPL Adland Predictions: Gameweek 5
Aarish Matcheswalla, Gerard Jayaranjan, Juju Basu, Raahil Chopra, Raj Nair and Rahul Mathew go head-to-head to predict Barclays Premier League results
Power Play @ IPL 2015: ‘Each passing year of the association brings in new challenges that contribute to our learning curve'
Amitabh Tiwari, COO, Sansui, on the brand's plans for eighth edition of the IPL
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