prcai
Oct 15, 2025
Anthony Good: The PR strategist who bridged two worlds
OBITUARY: Anthony B.M. Good, OBE, redefined Indo-British business communication through cultural insight and strategy, leaving a legacy that still shapes India’s PR ethos today.
Jan 23, 2025
Hitting INR 2,500 crores in FY23, Indian PR industry eyes INR 4,570 crores by FY30
90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.
May 11, 2016
Nitin Mantri re-elected president of PRCAI
Sunanya Malik is VP, Aman Gupta appointed secretary for 2016-'18
May 04, 2015
Should ad value equivalent be the measure of PR's value?
A PRCAI forum hosted on 30 April in Mumbai saw client and agency reps discuss ‘How PR leads to measurable results’
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