Idea Cellular, in association with MTV India has launched a contest titled 'Idea Mobile Roadie Challenge 2.0'. Through this initiative, Idea and MTV aim to give Internet users across the country a chance to become an MTV Roadie.
Idea Cellular has unveiled its latest communication ‘Walk n Talk’, featuring brand ambassador Abhishek Bachchan. Developed by Lowe, the new campaign urges Idea’s consumers to become health conscious, by simply walking around when they are talking on the phone.
With ad-spends on a tight leash, the jury is out on the rights and wrongs of the issue. Campaign India reportsIn the current economic environment, where ad spends are being doubly scrutinized and pondered over, marketers and media buyers are in a predictable quandary. Given the obvious lull in the market, should they look at entering long term deals at the present low rates, wait for the market to bottom out further or leverage the economic scenario to cut short term deals that make financial sense at least for the moment?
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