The chief brand officer of the consumer goods giant, P&G, said company would continue to drive efficiencies across agency fees, production costs and media spend.
To work alongside Leo Burnett on digital and social media
Hungry Films, Leo Burnett and Blink Digital also among winners
Dalia Feldheim, former marketing leader at P&G, on the struggles and successes in her marketing career, and her quest for greater female empowerment in the industry.
Watch the campaign conceptualised by Leo Burnett India here
Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.
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