Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.
As the Lions International Festival of Creativity celebrates the industry's biggest achievements of the past year, these are among the leading contenders for the top awards.
Last year P&G's Mark Pritchard set the tone of the conversation at Cannes Lions with his call for transparency in digital media and raising the effectiveness of marketing. In the lead up to Cannes Lions 2018, relationship consultancy Aprais relooks at the statements and says that better organised clients get better results from their agencies
Watch the film conceptualised by Leo Burnett India here
Celebrities being trolled on social media is nothing new. Will Pantene's new campaign featuring Priyanka Chopra change the tide?
The Good Report celebrating the best campaigns for social responsibility in 2017
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