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Cannes 2018: the ones to watch
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Jun 18, 2018

Cannes 2018: the ones to watch

As the Lions International Festival of Creativity celebrates the industry's biggest achievements of the past year, these are among the leading contenders for the top awards.

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Opinion: Seeing Mark Pritchard's views in a different light
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Jun 12, 2018

Opinion: Seeing Mark Pritchard's views in a different light

Last year P&G's Mark Pritchard set the tone of the conversation at Cannes Lions with his call for transparency in digital media and raising the effectiveness of marketing. In the lead up to Cannes Lions 2018, relationship consultancy Aprais relooks at the statements and says that better organised clients get better results from their agencies

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P&G gives you a lesson in educating responsibly
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May 02, 2018

P&G gives you a lesson in educating responsibly

Watch the film conceptualised by Leo Burnett India here

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Opinion: Will Priyanka Chopra's #GoGentle cool social media?
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Apr 26, 2018

Opinion: Will Priyanka Chopra's #GoGentle cool social media?

Celebrities being trolled on social media is nothing new. Will Pantene's new campaign featuring Priyanka Chopra change the tide?

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Be Good: McCann Worldgroup and BBDO India in The Good Report
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Apr 04, 2018

Be Good: McCann Worldgroup and BBDO India in The Good Report

The Good Report celebrating the best campaigns for social responsibility in 2017

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P&G will slash agency and production costs by another $400m
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Feb 26, 2018

P&G will slash agency and production costs by another $400m

Procter & Gamble aims to cut another $400m (£286m) in advertising costs by June 2021, chairman and chief executive David Taylor has said.

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