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Aug 09, 2020

P&G hikes adspend 8% to $7.33bn in first increase for four years

The $575m extra is the first annual boost since 2016.

Jun 29, 2020

WPP, BBDO and P&G named decade's best creative companies by Cannes Lions

WPP is Holding Company of the Decade after scooping annual title for seven straight years.

Jun 29, 2020

Lions Live 2020: Four CMOs discuss four future actions that will deliver growth

Marc Prtichard, Mathilde Delhoume, Raja Rajamannar and Julia Goldin were on a panel on day five of Lions Live

Apr 21, 2020

P&G promises not to 'pull back' on marketing as coronavirus boosts sales

FMCG giant saw increase in organic sales in first quarter.

Jan 27, 2020

'The verification process gives agencies a much greater opportunity to be strategic': Stephen Dolan, IAS

Stephen Dolan, managing director - Apac, Integral Ad Science, discusses the importance of ad verification

Dec 05, 2019

P&G's Marc Pritchard promises further belt-tightening in marketing and media

The chief brand officer of the consumer goods giant, P&G, said company would continue to drive efficiencies across agency fees, production costs and media spend.