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P&G promises not to 'pull back' on marketing as coronavirus boosts sales
FMCG giant saw increase in organic sales in first quarter.
'The verification process gives agencies a much greater opportunity to be strategic': Stephen Dolan, IAS
Stephen Dolan, managing director - Apac, Integral Ad Science, discusses the importance of ad verification
P&G's Marc Pritchard promises further belt-tightening in marketing and media
The chief brand officer of the consumer goods giant, P&G, said company would continue to drive efficiencies across agency fees, production costs and media spend.
Whisper assigns digital creative mandate to Fulcro
To work alongside Leo Burnett on digital and social media
Clio Awards 2019: FCB India, Publicis Singapore bag Gold
Hungry Films, Leo Burnett and Blink Digital also among winners
"It took me years to recognise this was bullying"
Dalia Feldheim, former marketing leader at P&G, on the struggles and successes in her marketing career, and her quest for greater female empowerment in the industry.
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