pg

Premium
Mark Pritchard on Gillette: Necessary to have a hard conversation
Premium
Feb 21, 2019

Mark Pritchard on Gillette: Necessary to have a hard conversation

Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.

Premium
Cannes 2018: the ones to watch
Premium
Jun 18, 2018

Cannes 2018: the ones to watch

As the Lions International Festival of Creativity celebrates the industry's biggest achievements of the past year, these are among the leading contenders for the top awards.

Premium
Opinion: Seeing Mark Pritchard's views in a different light
Premium
Jun 12, 2018

Opinion: Seeing Mark Pritchard's views in a different light

Last year P&G's Mark Pritchard set the tone of the conversation at Cannes Lions with his call for transparency in digital media and raising the effectiveness of marketing. In the lead up to Cannes Lions 2018, relationship consultancy Aprais relooks at the statements and says that better organised clients get better results from their agencies

Premium
P&G gives you a lesson in educating responsibly
Premium
May 02, 2018

P&G gives you a lesson in educating responsibly

Watch the film conceptualised by Leo Burnett India here

Premium
Opinion: Will Priyanka Chopra's #GoGentle cool social media?
Premium
Apr 26, 2018

Opinion: Will Priyanka Chopra's #GoGentle cool social media?

Celebrities being trolled on social media is nothing new. Will Pantene's new campaign featuring Priyanka Chopra change the tide?

Premium
Be Good: McCann Worldgroup and BBDO India in The Good Report
Premium
Apr 04, 2018

Be Good: McCann Worldgroup and BBDO India in The Good Report

The Good Report celebrating the best campaigns for social responsibility in 2017