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P&G hikes adspend 8% to $7.33bn in first increase for four years
The $575m extra is the first annual boost since 2016.
WPP, BBDO and P&G named decade's best creative companies by Cannes Lions
WPP is Holding Company of the Decade after scooping annual title for seven straight years.
Lions Live 2020: Four CMOs discuss four future actions that will deliver growth
Marc Prtichard, Mathilde Delhoume, Raja Rajamannar and Julia Goldin were on a panel on day five of Lions Live
P&G promises not to 'pull back' on marketing as coronavirus boosts sales
FMCG giant saw increase in organic sales in first quarter.
'The verification process gives agencies a much greater opportunity to be strategic': Stephen Dolan, IAS
Stephen Dolan, managing director - Apac, Integral Ad Science, discusses the importance of ad verification
P&G's Marc Pritchard promises further belt-tightening in marketing and media
The chief brand officer of the consumer goods giant, P&G, said company would continue to drive efficiencies across agency fees, production costs and media spend.
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