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WPP, BBDO and P&G named decade's best creative companies by Cannes Lions
WPP is Holding Company of the Decade after scooping annual title for seven straight years.
Lions Live 2020: Four CMOs discuss four future actions that will deliver growth
Marc Prtichard, Mathilde Delhoume, Raja Rajamannar and Julia Goldin were on a panel on day five of Lions Live
P&G promises not to 'pull back' on marketing as coronavirus boosts sales
FMCG giant saw increase in organic sales in first quarter.
'The verification process gives agencies a much greater opportunity to be strategic': Stephen Dolan, IAS
Stephen Dolan, managing director - Apac, Integral Ad Science, discusses the importance of ad verification
P&G's Marc Pritchard promises further belt-tightening in marketing and media
The chief brand officer of the consumer goods giant, P&G, said company would continue to drive efficiencies across agency fees, production costs and media spend.
Whisper assigns digital creative mandate to Fulcro
To work alongside Leo Burnett on digital and social media
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