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P&G defies pandemic with 12% jump in annual adspend
Aug 13, 2021
Gideon Spanier

P&G defies pandemic with 12% jump in annual adspend

Adspend leap over the past two years marks a strategic shift after four years of previous cuts

P&G hikes adspend 8% to $7.33bn in first increase for four years
Aug 09, 2020
Gideon Spanier

P&G hikes adspend 8% to $7.33bn in first increase for four years

The $575m extra is the first annual boost since 2016.

WPP, BBDO and P&G named decade's best creative companies by Cannes Lions
Jun 29, 2020
Simon Gwynn

WPP, BBDO and P&G named decade's best creative companies by Cannes Lions

WPP is Holding Company of the Decade after scooping annual title for seven straight years.

Lions Live 2020: Four CMOs discuss four future actions that will deliver growth
Jun 29, 2020
Campaign India Team

Lions Live 2020: Four CMOs discuss four future actions that will deliver growth

Marc Prtichard, Mathilde Delhoume, Raja Rajamannar and Julia Goldin were on a panel on day five of Lions Live

P&G promises not to 'pull back' on marketing as coronavirus boosts sales
Apr 21, 2020
Simon Gwynn

P&G promises not to 'pull back' on marketing as coronavirus boosts sales

FMCG giant saw increase in organic sales in first quarter.

'The verification process gives agencies a much greater opportunity to be strategic': Stephen Dolan, IAS
Jan 27, 2020
Prasad Sangameshwaran

'The verification process gives agencies a much greater opportunity to be strategic': Stephen Dolan, IAS

Stephen Dolan, managing director - Apac, Integral Ad Science, discusses the importance of ad verification

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