Ahead of his Campaign360 keynote in May, Patilinet argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.
LATEST
Zoom names PMG global media AOR
The independent agency will establish a cross-functional team to work with Zoom.
Google, IAS bust AI ad fraud scheme infecting 25 million devices globally
Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.
‘Just because you can do it doesn’t mean you should’: PepsiCo’s Sorin Patilinet
Ahead of his Campaign360 keynote in May, Patilinet argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.
Chinese Wok consolidates creative and media with Havas
The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.
India’s shopping journey is moving to WhatsApp: Study
According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app.
India AI Impact Summit shifts talk to margins
As AI moves into media planning, vernacular scale and ROI modelling, agencies confront a tougher question: infrastructure upgrade or strategic edge?
WPP Creative will 'not sunset' agency brands
Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.
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