pepsico
PepsiCo’s Red Rock Deli goes scroll-first, shelf later
A creator-led launch and cinematic brand film aim to spark desire and impulse online, sidestepping price cues in a crowded gourmet snacks market.
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Sting Energy partners with Mercedes-AMG Petronas F1 team in global deal
The announcement was made through a digital film in which the team’s F1 car delivered the message without commentary or studio production.
Pepsi’s ‘Stiiiiing’ shows culture beats branding
By letting a raw F1 moment become a meme, PepsiCo signals a future where culture drives campaigns—not logos.
Lay's turns out to be the villain in Neetu and Ranbir Kapoor's love-filled relationship
Watch the film conceptualised by Leo Burnett here
Shift to a cricket legend like Dhoni is a strategic move: Saumya Rathor
The category lead – potato chips, PepsiCo India, discusses the 'No Lay's, no game' campaign with Campaign India
PepsiCo India moves media mandate to Publicis Groupe
Account won post a multi-agency pitch
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