pepsico

Jun 15, 2025

Pepsi’s ‘Stiiiiing’ shows culture beats branding

By letting a raw F1 moment become a meme, PepsiCo signals a future where culture drives campaigns—not logos.

Oct 23, 2023

Shift to a cricket legend like Dhoni is a strategic move: Saumya Rathor

The category lead – potato chips, PepsiCo India, discusses the 'No Lay's, no game' campaign with Campaign India

Jul 29, 2022

PepsiCo India moves media mandate to Publicis Groupe

Account won post a multi-agency pitch

Mar 21, 2022

Lay's gets the tears rolling at Ranbir Kapoor's wedding

Watch the film conceptualised by Wunderman Thompson here

Mar 16, 2022

Tropicana makes goodness taste sweet

Watch the film conceptualised by Wunderman Thompson here