The 87 year-old who rose to fame during the World Cup 2019 was appointed as 'swag ambassador' by Pepsi
The new tagline is accompanied by a national US campaign, including five TV spots.
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The new ambassador is also controversial and kind of contra-intuitive as a choice
Nestle's Rashi Goel and TikTok's Sachin Sharma explain what brands should try doing on digital
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