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Discovery India soared through the downturn, reports double-digit growth
The author explains how Discovery Inc used branded content among other methods to see digital ad revenues grow by 200% in 2021
How this copywriter and photographer duo ended up creating a global advertising agency, Chimp&z Inc
Advertising is an art that does not require a high qualification degree to create an impact. Creativity, commitment, and consistency pave the way forward. This copywriter and photographer duo established a global advertising agency from scratch with nine years of sheer dedication
vivo India’s latest campaign tells parents to #SwitchOff and spend uninterrupted time with their children
More than 80% of people agree that smartphones help boost their productivity and improve their quality of life, but excessive usage is triggering addiction among parents which is hurting their relationship with their kids
vivo brings the ‘joy of homecoming’ in its Diwali campaign
The film encapsulates the role of smartphone photography in rekindling the joy of connection
Stand out and be heard this festive season, with Spotify
Spotify uses ‘Streaming intelligence’ which helps helps brands make their communication more relevant, engaging, and meaningful
Stay fit with Sofit: The secret mantra of Saina Nehwal revealed
The badminton pro reveals her Fit and Fab mantra where along with exercise, the right kind of nutrition is important and her take on plant-based drink, Sofit.
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