The report aims to help brands understand the full scale of the opportunities in gaming
Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion
Campaign Asia-Pacific and GFK want to understand how your marketing priorities have shifted in light of the coronavirus pandemic.
More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.
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