Aug 02, 2019

MMGB: Paddy Power imagines absurd consequences of kit sponsorship

Brand continues 'Save our shirt' campaign calling on advertisers to stop bastardising football shirts.

Jul 25, 2019

'Associate with IPL, not specific teams': IPL Brands Insights Book 2019

The book reveals insights and trends revolving around IPL sponsorships

Jul 22, 2019

MMGB: Paddy Power calls for sponsors to stop 'bastardising' football shirts

Launches campaign called 'Save our shirt', created with VCCP and Octagon

Jan 11, 2016

What it takes to be a true brand storyteller

Most brand content fails because it is missing a key ingredient, says the author