Illidge, a graphic designer, created the emoji-inspired poster himself.
View images from the campaign conceptualised by Cheil Worldwide here
First phase of six-city campaign spans outdoor, press, online, theatre, radio and DM
See some of the creatives from the RGIA here
MPG India, the media arm of Havas Media, has launched Active, an out-of-home (OOH) media service agency, through a joint venture with Skyline Outdoor Media.MPG Active will offer outdoor, rural and retail activation services. The business is being pegged at around Rs 40 crore annually beginning a start with Radico and VLCC, stated a company release. Active will also get business through independent pitches. Ankur Rastogi will be the managing director of the new entity.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins