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Why Zee5’s language-first bet may be its best yet
As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.
‘CCOs must act as chief culture officers’ – Lulu Raghavan, Landor
Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's role, and brand-agency relationship, to name a few.
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TV broadcasters' margins to grow 3% by 2027: Study
The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to Crisil Ratings.
Transforming IPL brand engagement through gamification and rewards
Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.
Pay-TV industry to witness marginal revenue drop in FY2026: ICRA
Besides revenue contraction, the pay-TV operators will also likely experience a higher pressure on their margins, the rating agency notes.
Amazon MX Player bets on shoppable videos and AI to disrupt India’s streaming market
The platform is blending content, commerce, and AI-driven ads to dominate India's streaming space—in a bid to reshape how brands engage audiences.
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