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Aug 18, 2025

Breaking the ice with stories that stick

Pocket FM turns the spotlight on women ice hockey players, blending sport, grit, and narrative in its latest brand film.

Jul 03, 2025

Why Zee5’s language-first bet may be its best yet

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

May 22, 2025

‘CCOs must act as chief culture officers’ – Lulu Raghavan, Landor

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's role, and brand-agency relationship, to name a few.

Mar 18, 2025

TV broadcasters' margins to grow 3% by 2027: Study

The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to Crisil Ratings.

Mar 12, 2025

Transforming IPL brand engagement through gamification and rewards

Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.

Mar 07, 2025

Pay-TV industry to witness marginal revenue drop in FY2026: ICRA

Besides revenue contraction, the pay-TV operators will also likely experience a higher pressure on their margins, the rating agency notes.