optimisation

8 hours ago

Search shifts from ranking links to answer engines

AI-driven discovery is reshaping brand visibility, demanding machine-readable content, structured authority, and multimodal strategies as traditional SEO signals lose relevance.

May 15, 2025

Search me if you can: Fashion’s SEO shake-up

Techmagnate’s founder explains why big-name fashion brands are losing organic ground as SEO-smart challengers climb the ranks with product-first, content-driven strategies.

Mar 27, 2025

IAS opens office in Mumbai; its third in India

Abhishek Pujar to head the Mumbai operations of the digital media measurement and optimisation platform provider.