openai
India becomes the brief in OpenAI’s global playbook
With ChatGPT’s INR 399 plan and UPI integration, the test for marketers is no longer discounts but designing for India’s complexity.
OpenAI appoints agency to global media account
The tech company has worked with Accenture Song before on the creative side.
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Creatives, meet your new colleague: AI
It works nights, weekends and doesn’t bill by the hour. Should the creative fraternity be worried much?
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AI, copyright, and creativity: The fine line between innovation and exploitation
With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.
AI, PR, and the battle for relevance: Archetype’s big bet
With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.
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Will AI chatbot advertising disrupt adland?
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.
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