online

4 days ago

JWT sex discrimination case: Jo Wallace blasts MailOnline coverage amid death threats

Online publisher focused heavily on creative director despite her having no role in the case

Jul 07, 2021

86% of Indian shoppers demand excellence from online brands and retailers: Wunderman Thompson study

States that 72% of Indians are more afraid to shop in-store, as compared to their global counterparts

Nov 25, 2014

Mike Fromowitz's blog: The monumental shift in media

There’s a monumental shift underway in the way consumers consume media. Television and print, once so dominant, are being slowly edged aside by the internet, which offers even more ways to connect with consumers, says the author

Nov 13, 2014

Do online discounts discount brand equity?

While Suman Srivastava underlines that we must stop demarcating channels as online and offline, Nalin Khanna argues that brands are bound to lose, when discounted. Umaire Effendi reports

Aug 21, 2014

Campaign India's web presence is getting better; please bear with us

We regret the delay in uploading stories and sending out the morning newsletter caused by an upgrade at the backend

Aug 05, 2013

'Digital provides the opportunity to identify audience on the basis of intent': Tushar Vyas, GroupM

The IAA India Chapter organised a seminar on digital media for the realty sector in Mumbai on 2 August