There’s a monumental shift underway in the way consumers consume media. Television and print, once so dominant, are being slowly edged aside by the internet, which offers even more ways to connect with consumers, says the author
While Suman Srivastava underlines that we must stop demarcating channels as online and offline, Nalin Khanna argues that brands are bound to lose, when discounted. Umaire Effendi reports
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The IAA India Chapter organised a seminar on digital media for the realty sector in Mumbai on 2 August
In 10 years, the BRIC countries will be four of the six largest retail markets in the world, says an EIU report
The clickthrough rate for online video ads is almost 12 times that of rich media ads, according to digital agency Mediamind.
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