Nov 25, 2014

Mike Fromowitz's blog: The monumental shift in media

There’s a monumental shift underway in the way consumers consume media. Television and print, once so dominant, are being slowly edged aside by the internet, which offers even more ways to connect with consumers, says the author

Nov 13, 2014

Do online discounts discount brand equity?

While Suman Srivastava underlines that we must stop demarcating channels as online and offline, Nalin Khanna argues that brands are bound to lose, when discounted. Umaire Effendi reports

Aug 21, 2014

Campaign India's web presence is getting better; please bear with us

We regret the delay in uploading stories and sending out the morning newsletter caused by an upgrade at the backend

Aug 05, 2013

'Digital provides the opportunity to identify audience on the basis of intent': Tushar Vyas, GroupM

The IAA India Chapter organised a seminar on digital media for the realty sector in Mumbai on 2 August

Nov 01, 2012

Retail in 2022 will be led by BRIC and be largely online: EIU

In 10 years, the BRIC countries will be four of the six largest retail markets in the world, says an EIU report

Sep 14, 2012

Surfers 27 times more likely to click online video ads than standard banners: Mediamind

The clickthrough rate for online video ads is almost 12 times that of rich media ads, according to digital agency Mediamind.