omnicom media group
OpenAI appoints agency to global media account
The tech company has worked with Accenture Song before on the creative side.
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The quiet power of Gen X is loud enough
Ignored by influencer budgets but trusted at the checkout, this cohort is reshaping luxury marketing with discernment, depth, and digital subtlety.
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From cricket to kabaddi, Fuse maps India’s next fan frontier, preps to launch Ignite
With athlete-led content, AI-driven insights, and regional white spaces, Fuse CEO Louise Johnson outlines a playbook for brands eyeing fandom-fuelled growth in India’s $650 billion sports economy.
OMD Worldwide reinvents itself with 'We create what’s next' brand refresh
The agency reportedly secured $1.8 billion in net new business in 2024.
'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter
EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.
PHD appoints Eileen Ooi as APAC CEO
EXCLUSIVE: Ooi, the OMG Malaysia CEO, steps into the regional role left vacant by James Hawkins' departure in April.
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