WPP is set to retain the business in India
Iain Jacob predicted that a new breed of creativity and entrepreneurialism could thwart attempts by the "big six" to reinvent themselves.
FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.
UK chief executive of Omnicom Media Group wins promotion to global role.
The senior advertising industry leader is on his first visit to India after being ousted as the WPP chief in April this year
The teams will be based in four regional hubs: in London, New York, Singapore and Miami.
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