oml
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Micro-influencers, major shifts: India’s new marketing frontier
From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink strategy and scale.
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The quiet power of Gen X is loud enough
Ignored by influencer budgets but trusted at the checkout, this cohort is reshaping luxury marketing with discernment, depth, and digital subtlety.
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Why Gen Z prefers influencers over A-list celebs
Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.
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Amazon Pay shows you what you have
Watch the film conceptualised by Amazon India’s internal team and OML here
Former EY consultant to front Vice Media's India play
Vice India has announced the appointment of its CEO and content head ahead of its India launch in April
CA Media acquires 49% stake in Endemol India, equity stake in OML
Deepak Dhar, now promoted to the post of chief executive officer, will continue to lead Endemol India
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