What is this initiative all about? Arati Rao finds all the answers
O&M has won a number of awards at the PMAA (Promotion Marketing Awards of Asia) Dragons of Asia 2008 including a 'Dragons by Country' award, two golds and a silver. The awards were announced on August 4, 2008.O&M won the 'Dragons by Country' (Best in India) award for Lifebuoy Swasthya. It also won golds in the best integrated communications category and the best effective long term category for Lifebuoy Swasthya Chetna. It bagged a silver in the best small budget campaign category for Lifebuoy Gurudwara Activation.
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