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80% Indian shoppers discover new products through social media: Study
1 day ago
Campaign India Team

80% Indian shoppers discover new products through social media: Study

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

AI meets the stage: Why live events steal the show
Dec 06, 2024
Kedarswamy Ravangave

AI meets the stage: Why live events steal the show

As algorithms dominate, Kotak Mahindra Bank’s EVP—marketing points out that live events offer marketers the human touch that digital precision can’t replicate.

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