LATEST

Bombay Shaving Company appoints Enormous as creative partner

The grooming brand shifts creative duties to Enormous as it sharpens cultural positioning and integrated storytelling across categories.

Snap’s $1 billion annualised revenue run rate signals ads aren’t enough

With 25 million subscribers, the social media platform tests paid personalisation and creative tools, reducing ad dependence as marketers confront tighter performance budgets.

OpenAI deepens India footprint beyond Summit stage

Partnerships with JioStar, TCS and MakeMyTrip tie infrastructure, enterprise rollout and consumer platforms into a coordinated India expansion strategy.

Perplexity pulls the plug on ads, citing trust concerns for AI

Executives told the Financial Times that ads risk making users 'suspicious of everything'.

JioHotstar partners with OpenAI, launches ChatGPT-branded conversational streaming

Using OpenAI APIs, the voice and text interface will allow users to explore its streaming library through natural language conversations in multiple languages.

Havas Life appoints João Camacho as chief creative officer for India and Middle East

Based in Mumbai, he will report to Havas Health’s global CCO Eric Weisberg and Havas Life Mumbai’s MD Dorelle Kulkarni.

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LATEST WORK

When Valentine’s sceptics meet jewellery-led...

Kisna’s film reframes Valentine’s debates through an older couple, using emotional realism...

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THE WORK

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