Dec 01, 2011

Profile: “For the Wheel launch, I spent 15 days in a village”

Shephali Bhatt says Ashish Bhasin’s hard-work has transformed Aegis into a profit-making award-winning agency

Jan 08, 2010

Nirma jingle stuns dirt in latest commercial

Nirma has released its latest commercial which takes a fresh look at how the washing powder's effectiveness against dirt and stains.This new commercial created by Thoughtshop, comes after the underwater ballet and the film projector TVCs which were created by Taproot India. The film was shot in Pushkar, Rajasthan by Amit Sharma from Chrome Pictures.

Oct 07, 2009

TapRoot wins NGC, Fox History accounts

TapRoot India has won the creative duties for National Geographic Channel and Fox History & Entertainment. There was no pitch involved in the process. The combined size of the businesses is estimated to be around Rs 25-30 crore.

May 21, 2009

Nirma gets a refreshing new avataar in latest TVC

Nirma Washing Powder has recently launched a new TVC, that is a refreshingly new take on the brand's existing positioning. The TVC has been created by TapRoot India. Speaking about the brief given by the client, Santosh Padhi (popularly known as Paddy), CCO, TapRoot India said, "The brief was to reiterate the softer, mood uplifting emotions that Brand Nirma has always stood for since it was launched. Also, we were given the task of breaking new ground with the same old base rather than demolishing it and building a new platform."