As conversational discovery reshapes OTT, brands must track high-intent prompts, thematic recurrence and downstream behaviour—while building relevance and privacy guardrails.
LATEST
The Estée Lauder Companies consolidates £500m media account
The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.
Is commerce, not creativity, now the main engine of ad growth?
WPP Media’s This Year, Next Year report shows ad spends shifting from content-led to commerce and intelligence.
How a mistreated monkey led to a marketing opportunity for IKEA
When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.
Publicis Groupe hires ex-Ogilvy influence chief
Publicis Groupe has appointed a former global head of influence at Ogilvy and WPP Open X as its new global influencer lead.
What can we expect from WPP’s strategy review?
Leadership team will present to investors tomorrow February 26.
AI and short dramas become new growth engines
According to a Mintegral report, utilities (driven by AI-focused apps) and entertainment were the two largest genres by download volume in 2025.
Chirag Sangai launches a Simple agency
The new integrated shop under Loggerheads Group opens with multiple mandates and a focus on streamlined brand communication.
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