Aug 30, 2013

‘We’re seeing reconfiguration of media planning when regional TV options become available’

Co-founder KA Srinivasan explains the growth of three year-old targeted TV ads provider Amagi, which is buying 10 lakh seconds of TV ad time a month and is set to open an office in Singapore on 1 September

Dec 12, 2012

Viacom18 brings Nick Jr. to India

The third kids channel in the portfolio will target kids aged two to six years and their mothers

Oct 13, 2011

Indian shows catching up with foreign content for top spots in kids genre

Though TAM reports suggest that foreign content rules the charts, Indian shows are catching up

Oct 29, 2010

Nickelodeon releases findings from its ‘Play Life’ research

Findings reveal Only 25% kids play outdoors on a daily basis

Apr 07, 2008

Goafest, Day Two: Mindshare's Byfield: "Invest money, understand Blur"

“This is the first time I have given a presentation with sand in my shoes,” said Sheila Byfield, global director,Insights, Mindshare. It is probably another insight into the fast pace with which the world is changing and creatinga ‘Big Blur’ in the marketplace, a subject that formed the backbone of Byfield’s presentation on the 2nd day of theGoaFest.“With the intense fragmentation of media and availability of many more ways to spend and save time, the traditional