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FICCI Frames 2024 day two: The power of creative AI, harnessing context, social media and more
Day two of the 24th FICCI Frames forum focused on how Instagram Reels are revolutionising brand campaigns through context, along with the extensive possibilities offered by creative AI, copyright challenges, and more
Effies 2023: McCann, Mondelez bag top agency, client honours
Enormous wins the Grand Effie
Eighteen PR firms and ad agencies working on COP28 also working with fossil fuel polluters: Clean Creatives
Clean Creatives claims that the UAE could not have hosted COP28 if not for the fossil fuel greenwashing provided by advertising and PR agencies
Aim to build a brand voice of news and not noise: Smriti Mehra
The CEO of business news, Network18, media and investments, shares insights on the effects of news ratings on the channel, its marketing strategy and more...
Adobe Summit 2022: If you’re not getting sales, the effort is not worth it – Rajshankar Ray, IFB
The MD and CEO of IFB Industries discusses how the company entered the D2C digital space at the Adobe Summit
Raahil’s blog: Some good news and bad news for agencies?
According to R3, there were 65% more client reviews in 2021 with several of them moving to project-based models. What does this mean for brands and agencies?
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