On the first day of IAMAI’s India Digital Summit 2013, a topic in focus was ‘The importance of creativity to digital advertising’
Industry pays tribute to the digital evangelist who breathed his last on 1 August, after nearly three decades in media
Aidem Ventures will continue to drive sales in Delhi-NCR, Mumbai and Bangalore
Spanning six markets in Asia, including India, a key insight from the study is that without technology, pre-family men anywhere in Asia feel "naked" as they use it to manage their daily lives
Seth Solomons, global chief marketing officer, Digitas Worldwide and Mark Beeching, chief creative officer, Digitas Worldwide addressed a gathering of marketers, digital advertising and media professionals in the city last evening.The focus of their discussion was ‘Marketing in the age of now’.In his presentation, Beeching said that marketers must take cognisance of the speed at which the marketplace is changing. He also pointed out that consumers are increasingly taking control over brands.
Neville Taraporewalla, chief executive officer, APAC, Publicitas Digital has joined Microsoft Advertising. Campaign India has reliably learnt that Taraporewalla will be heading the APSG (Advertiser and Publishers Solutions Group) unit at Microsoft.
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