The health insurance company exclusively mentioned to Campaign that it's beta-testing a new AI-driven tele-calling infrastructure that has been trained on millions of past interactions.
LATEST
Apple at 50: behavioural strategy has defined its success
The brand's consistency around how people think, feel and decide has allowed it to sustain its success.
Pulse Advertising wins global influencer marketing remit for Polestar
The appointment marks the Swedish EV’s first long-term engagement with a dedicated influencer marketing agency.
April Fools’ ads test curiosity over conversion
From speculative products to satire, brands use April 1 to trial formats that prioritise engagement, cultural relevance and audience participation.
How Hyrox built a $130-million brand by turning fitness into a marketing engine
In eight years, Hyrox grew from a 700-person debut in Hamburg to a defining sports marketing story in Asia-Pacific. Campaign breaks down the brand strategy behind fitness's fastest-growing phenomenon.
Haymarket Media unveils HayloARC, a health-focused DSP
HayloARC utilizes first-party HCP data derived from more than 30 medical publications owned by Haymarket Media.
Omnicom CEO John Wren earned $70m package in 2025
Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.
Burda exits Southeast Asia media play with BurdaLuxury sale
The Germany-headquartered company has sold BurdaLuxury to Jaipur Capital as it sharpens its focus on core European markets.
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